Cannes design competition welcomes emerging athleisure makers

Designs by last year’s beachwear winner, Sara Voltarel.

Budding activewear designers will get the chance to enter this year’s The Link competition, organised by MarediModa, the Cannes trade show dedicated to lingerie and beachwear fabrics.

Previously open to underwear and beachwear designers, The Link will also welcome the best activewear designers from schools across Europe to compete for an award in its fourteenth year.

Entrants will be asked to sketch a mini collection of beachwear, underwear or athleisure before a jury examines their work and selects the best students in each category.

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Those who make it through will be given fabrics to turn their sketches into finished garments, which will be exhibited at MarediModa.

Nine finalists will present their collections during a fashion show at the exhibition, which opens on November 6, and visitors will choose three winners.

The aim of the competition is to put talented designers in touch with leading brands in the industry, in order to give them a chance of success.

Previous entrants include Marika Vera, a finalist in 2009, who has launched her own brand focusing on refined and sensual lingerie. Her creations are sold all over the world and worn by stars like Rihanna, Daisy Lowe, Jessie Ware, Naomi Harris and Emily Ratajkowski.

Basma Masri, from Lebanon, the winner in 2013, has been working as senior lingerie designer at the trend bureau Concept Paris since 2014, after gaining two internships at La Perla and Ralph & Russo.

Amelia Stephenson from the London College of Fashion was a finalist in the underwear category last year.

She was named the Rising Star of the Year shortlist in the 2016 UK Lingerie Awards and has launched her own brand, Amélie Louise London, which incorporates elements of fetish fashion.

For details on how to enter, click here



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