Canadian underwear brand to land in Urban Outfitters’ London flagship

Canadian brand Miel will land in the UK this spring with its collection of underwear essentials designed for active lifestyles.

Four of the brand’s best-selling styles will arrive at Urban Outfitter’s flagship store on London’s Oxford Street in February.

Miel, French for honey, was founded in Montreal by Colombian-born sisters Camila and Valeria Velandia eight years ago.

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It has since built a strong consumer following based on its commitment to develop simple, seamless underwear that can be worn from day to night.

Urban Outfitters Oxford Street will carry the Miel Racer Back bra and Luna thong in fawn, blue grass and tea rose, as well as the new Mimi bandeau and popular Viki brief in Fawn, Blue Glass and Black.

Commenting on launching in the UK, the co-founders said: “We are thrilled that Miel undies and bras will be available from February to London’s busy women on-the-go at Urban Outfitters. Our seamless contemporary designs are sexy, comfy and fresh, perfect for the gym, the office or a night out on the town.”

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