Premium activewear brand lululemon has launched into Ireland’s top department store Brown Thomas.
The Canadian lifestyle-inspired label, which has a cult following all over the world, is now available at the retailer’s Grafton Street store in Dublin.
The collection includes innovative women’s apparel, as well as accessories including yoga mats, bags and water bottles.
To celebrate the launch of lululemon in store, Brown Thomas is hosting “Meditation Om the Move” aboard the brand’s converted double-decker “Zen bus” on Clarendon Street, Dublin 2 today.
Brown Thomas tweeted news of the launch this morning (below).
— Brown Thomas (@brownthomas) March 30, 2017
The space in Brown Thomas will host in-store yoga classes with local instructors and offer information on spin classes in the area.
Lululemon’s designs are created by athletes for athletes, focusing on feel, fit, function, fabric and technical performance.
With a fresh take on colour, each piece is designed to be breathable with sweat-wicking functions and a four-way stretch fabric that’s cool to touch.