CAMPAIGN PREVIEW: Olivia Von Halle AW13

The British luxury pyjama brand Olivia Von Halle has released a teaser for its AW13 lookbook and campaign, which is inspired by 1920s Shanghai.

The silk pyjamas, which have gained celebrity fans including Victoria Beckham, L’Wren Scott and Millie Mackintosh, are influenced by Shanghai’s time as the "Pearl of the Orient", with its hedonistic nightlife and Art Deco buildings by Sir Victor Sassoon – a relation of the designer.

The lookbook was shot by top Chinese fashion photographer Ele Jin, starred Chinese supermodels Miao Bin Si and Gao Ying and was styled by Leaf Greener, Senior Fashion Editor of Elle China.

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The pyjamas will come in opulent jewel tones and Art Deco-inspired prints, while two kimono styles will be produced in rich teal and purple with a fan print. The Lila style is available in five new prints and the Coco style has been reinvented in silk crepe de chine in ivory, purple and teal.

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