Calzedonia shares catwalk pics though #Tweetcam

Twitter users were able to gain unique and personalised access to the annual Calzedonia catwalk show in Verona last night through a new initiative called #Tweetcam.

Cameras around the show venue were embedded with responsive technology that enabled real-time images to be sent straight to Twitter.

During the show, Calzedonia fans who tweeted to the brand with #Tweetcam, received photographs from the catwalk, front row and back stage.

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Calzedonia, an Italian retail brand, showcased its SS15 swimwear collection and its new capsule bikini range, #CLZ, at the event last night.

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