Calzedonia is set to launch a reality TV programme to find the new face of the Italian swimwear brand.
Calzedonia Ocean Girls, a six-part series, will involve a group of 10 women who will be sent to the Canary Islands, where they must compete in a series of physical challenges.
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The Ocean Girls will be coached and judged by extreme sports experts – including free diver Tanya Streeter and big wave surfer Andrew Cotton, and undergo different water-themed tasks before a winner is chosen.
Top models who have previously modelled for Calzedonia include Gisele, Jessica Hart and Sara Sampaio.
The show will premiere on SKY in Italy and on www.calzedoniaoceangirls.com in the UK on May 16.