Calzedonia has launched a new swimwear recycling initiative, where customers will able to bring their old costumes to the store and swap them for a discount on a future purchase.
This green initiative will be active from April 1 to June 30 at all Calzedonia sales points. Sister company Intimissimi already offers a bra recycling service in its stores.
The used items will be collected by I:COLLECT AG, an international company that recycles them in an eco-compatible way ‘in conformity with all legal standards and ethical principles’.
I:COLLECT AG will be putting the recycled swimwear towards the insulation and soundproofing of houses globally.