Calzedonia and Intimissimi to open new stores in Essex

Intimissimi New York

Italian hosiery retailer, Calzedonia, and lingerie brand, Intimissimi, will launch into intu Lakeside in Essex next year.

The brands will arrive at the shopping centre next summer, ahead of Lakeside’s leisure extension at the end of 2018.

They will join a number of lingerie retailers, including Victoria’s Secret and Boux Avenue, which are already in place at the shopping centre.

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Rebecca Ryman, regional managing director at intu, said: “Calzedonia and Intimissimi are the latest top brands to select intu Lakeside as the right destination from which to attract a high proportion of female and affluent customers from across the south east.

“We’re strengthening intu Lakeside’s quality shopping experience with a number of exciting brands signing up for new or extra space, and the opening of intu Lakeside’s complementary leisure offer next year will provide more places for shoppers to dine and play as part of their visit with us.”

Calzedonia and Intimissimi’s dual-fronted store will measure 1,606ft2.

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