Calvin Klein opens new underwear store at Bluewater

Calvin Klein Underwear has opened a new store at Bluewater shopping centre in Kent.

The 1,100ft2 store is located on the upper Rose Fallery, opposite Hugo Boss.

Created by architects Househam Henderson, it stocks a full range of men’s and women’s underwear collections.

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The announcement follows the implementation of Calvin Klein’s new global creative strategy, announced in April 2016, to unify all Calvin Klein brands, including Calvin Klein Underwear, under one creative vision.

In August, Calvin Klein appointed Raf Simons as its new chief creative officer as it prepares to grow the brand to $10 billion in global retail sales.

CK Underwear joins footwear retailer shuh and, jewellery brand Pravins and Build-A-Bear in opening new stores at Bluewater.

Russell Loveland, portfolio director at Land Securities, co-owner and asset manager of Bluewater, said: “We are continually evolving Bluewater’s offer with innovative new concepts and store designs to ensure there is always something new for guests to experience.

“These latest additions are examples of that strategy in action, and complement the extensive work in the last 12 months to create a number of new statement stores, such as Next, the forthcoming H&M, FatFace, Mint Velvet and, most recently, Michael Kors.”

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