CALIDA unveils 75th anniversary collection

Swiss bodywear label CALIDA has launched an anniversary collection to celebrate 75 years in the industry.

The new range is inspired by the world’s most coveted hotspots, with loungewear and lingerie representing Tuscany, Montreal, Verona and Arizona.

Among the highlights of the collection is the Limited Edition Ascona range, which blurs the lines between daywear and sleepwear.

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A nod to the Swiss city, Ascona includes a seductive negligee with crossover straps, a spaghetti strap top and a boy-cut brief in a matt shade of rosé taupe.

This line is made from MicroModal and features soft lace and matt silk. 

The anniversary collection is dominated by soft creams, powder blue, taupe and pastel hues combined with bold colours, such as melange denim, dark blue and apricot pink.

CALIDA returned to the UK in October 2014 after 20 years away from the market.

Straps Ltd is the exclusive UK and Ireland agent for the brand, which has been headquarted in Sursee, Switzerland since 1941.



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