Cake Maternity has announced the launch of a new diffusion brand, developed with younger mums in mind.
The new label, named Charley M, has been created to offer fun, functional and fashionable maternity lingerie at an affordable price.
“With a strong, young brand personality, Charley M is for the younger generation of moms, who are social and active. Through our new line, we aim to provide young women with a positive body message during this celebratory period of their lives,” said founder and creative director Tracey Montford.
The inaugural collection is made up of plunge, balcony, soft-cup, seamless and moulded nursing bras starting at £20.
The colourful collection will launch to trade in September and will be available in stores from January 2017.
Charley M has already secured JC Penny and ASOS as stockists.