Cake Lingerie has been presented with Gold, for the Maternity Lingerie Brand of the Year 2015 by the Prima Baby Awards, in association with Sainsbury’s.
In a well-contested category, Amoralia was handed the Silver award, while Hotmilk walked away with Bronze.
With 71 categories and 4,000 shortlisted products put through their paces, the Prima Baby Awards cover everything from pushchairs to nappy rash cream, maternity fashion to breast pumps, plus two special awards for Innovation and the products parents ‘couldn’t live without’.
Lingerie Insight reported last week that Anita Maternity received the Gold award for best Maternity Lingerie Product.
The panel consisted of industry experts and at home by parents to ensure the products meet the practical demands of daily life. Kelly Beswick, Editor of Prima Baby, said: “We were overwhelmed by the response to this year’s awards. We believe our awards embody that ethos, giving Britain’s mums and dads a clear, impartial and trusted guide to getting the best out of family life.”
Cake Maternity managing director Keith Hyams said: “We are immensely happy to bestowed with this title. Customer satisfaction not only starts with great product design, comfort and, fit but also the ability to deliver and satisfy to the needs of our customers. With over 35 styles of Nursing Bras, across nine categories, we provide choice to pregnant and nursing women.”