Cake Lingerie to relaunch maternity sports bra

Cake Lingerie will relaunch its popular Nursing Sports Bra in June, Lingerie Insight has learned.

Speaking at Moda, Cake Lingerie managing director Keith Hyams said that the garment sold out in six weeks after arrival last August, when initial stock levels were forecast for six months.

The delays in reordering the bra is primarily due to the “special nature” of the fabrics used, which require a “longer lead time”, he said.

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The Orange Zest bra will arrive in stores for AW14, with two new colours – black and white – added to the collection.

The fit, shape, styling and support of the sports have been a big hit amongst nursing mums who are keen to get outdoors and into a fitness routine.




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