Cake Lingerie introduces mid season drop

The UK Lingerie Awards ‘Maternity Brand of the Year’ winner, Cake Lingerie, has introduced a new, mid season drop as a result of ‘extremely positive’ customer feedback.

Released this September, the AW12 mid-season collection includes a series of updated and re-invented styles.

‘Licorice Twist’ is a play-on the ‘popular’ flexible wire bra, in a black on black mesh fabric with lace overlay, and is designed to ensure non-restrictive and lifted support.

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Convertible Contour favourite, The Toffee Range, has been re-invented with flexible wire support in DD+ sizes. B-D remains non-wired and will be available in black, nude and jade green.

Best-seller Cotton Candy will also soon be available in three new colourways; cobalt blue, black and nude.

Director Tracey Montford said: “We continue to have extraordinary feedback about our seamless and flexible wire bras, with stores and customers asking for more colour options.

“We are meeting the needs of our customers by delivering fresh and improved designs and the mid-season drop will exceed expectations by championing each space and product category within the Cake Lingerie brand.”

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