Cake Lingerie expands range with cheesy offering

Cake Lingerie has continued to expand its maternity and nursing lingerie with a new collection of bras for the fuller-figured woman.

Cake lingerie founder and designer Tracey Montford said: “We have a commitment to women and I’m thrilled we’re now catering to this segment of the market too. It’s been a while coming but it was imperative we got the fit 100 percent.”

Cheesecake and Blue Cheesecake are made with specific construction techniques and selected fabrics, in an effort to provide support along with the right amount of coverage.

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Montford added: “Understandably women with a fuller figure have different needs so we wanted to construct a bra that addresses those without women feeling dowdy and matronly.

“Our single-minded focus and strategic approach to purposefully constructing bras for this segment, is clearly demonstrated in this amazing bra. Four-piece cup construction, enforced with ridged laminated fabric, power mesh back, fuller cup coverage, cotton lining, an A‐frame, reinforced side panels and specially positioned shoulder straps are some of the key features in the bra."

The bras come in champagne and navy blue. They are available from DD to HH cups and priced from £40.90. Birthday Cake will be available from July 2011.

For Sales enquiries, contact Cake Lingerie sales and marketing director Keith Hyams at keith@cakelingerie.com or on +61 450 379 970.

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