Cake Lingerie enters Shinsegae

UK Lingerie Awards Maternity Brand of the Year winner Cake Lingerie has entered the Korean market via department store Shinsegae.

Shinsegae, reportedly the world’s largest department store, is offering Cake Lingerie
products at two of its high street stores, as part of the CuriousK premium lingerie collection at Myeong-dong and Gangnam.

CuriousK sales manager Erica Park said: “These two locations are the hottest selling spots in downtown Seoul and are perfect locations to introduce Cake Lingerie to the Korean customer. This creates a great opportunity for Cake Lingerie to be featured alongside such luxurious brands as Hanro, Princess Tam Tam, Eres and La Perla.”

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Department store manager Mr. Kim added: “Until now, there hasn’t been a maternity brand with as pretty and lovely designs as Cake Lingerie. Pregnancy is a special period where women experience happiness. Cake Lingerie products satisfy our Korean woman’s pursuit for beauty and dignity. These styles are sweeter than ‘real cake’.”

Cake Lingerie is now sold in over 45 countries, with Asia reportedly a rapidly expanding market, which includes Thailand, Japan, Singapore, Hong Kong and China.

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