Cake Lingerie creates new fuller-bust brand

Maternity and nursing bra specialist Cake Lingerie has launched a new brand for fuller-bust customers.

A range of seamless, wire-free bras, launched last year to support women up to a HH cup, will now be sold under the Sugar Candy brand.

This is the first time Cake Lingerie is offering a range of bras not designed for maternity or breastfeeding.

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“While we did offer Sugar Candy under the Cake Maternity umbrella, we felt it was time to isolate its voice and expand our footprint, especially as our presence and profile expands globally,” explains Keith Hyams, director of Cake Lingerie.

The Sugar Candy bra is knitted with internal and external support panels, and its heat moulded cups allow for depth and bust projection, the brand said.

The bra, available in nude and black, features wide straps that can be worn multiple ways.



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