Cake Lingerie acquires Australian swim brand Ilant

The maternity and nursing bra brand Cake Lingerie has acquired the Australia maternity swimwear brand Ilant.

Based on the Gold Coast, Australia, the 22-year-old Ilant is known for its fit and quality among retailers and consumers alike, said Cake in its news release.

“The business strategy is to continue expanding, whilst creating a lifestyle brand for pregnant and nursing women," said the brand. "We see the integration of great product and people into the Cake Lingerie business as fundamental to its success.”

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Margaret Lawson, founder at Ilant, commented: “Cake Lingerie have built a stable, global business, based on the strength of their product offering. Apart from a natural synergy based on fit, we have the opportunity to share Ilant Maternity Swimwear with women around the world.”

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