Two US shapewear brands have been charged with making false claims for suggesting that caffeine-infused underwear can help women lose weight by the Federal Trade Commission.
In a ruling likely to affect the promoting of body contouring shapewear in the UK, the FTC ruling bars the two companies from making false and unsubstantiated claims about their shapewear and requires them to pay a total of more than $1.5 million in consumer refunds.
“Caffeine-infused shapewear is the latest ‘weight-loss’ brew concocted by marketers,” said Jessica Rich, director of the FTC’s Bureau of Consumer Protection. “If someone says you can lose weight by wearing the clothes they are selling, steer clear. The best approach is tried and true: diet and exercise.”
The FTC ruled that the companies deceptively advertised, marketed, and sold women’s undergarments infused with microencapsulated caffeine, retinol, and other ingredients, claiming the “shapewear” would slim and reshape the wearer’s body and reduce cellulite.