Intimate apparel solutions brand By Wishes has launched new packaging, ‘in the style of William Morris,’ for the SS13 season.
The packaging, which comes in black with either lime, aqua or hot pink writing, is colour coded by segment.
UK distributor Donna Walker said: “We have tried to go for a more mature theme. By wishes grows up. The response has been very positive.
“We wanted to be different from any of the other existing offerings on the market.”
By Wishes is targeted at the 28 to 36 age range. The different product segments include accessories, cups, bra straps, bras and lingerie.