The body positive brand is replacing numbers with name.
Transaction data from the Early May bank holiday weekend reveals a 7% increase in card transactions in-store.
Dessous London will open in Marylebone this July, replacing The Lingerie Edit.
Women in the UK are increasingly setting up their own businesses as a way of balancing work and family.
New Innovative Attitude campaign promotes Lycra's range of fibres designed for lingerie, swimwear and athleisure.
The retailer said sales in its clothing business, which includes lingerie and swimwear, dropped 5.9% in the last three months.
Yours Clothing hopes to achieve around 14 new openings this year after difficult trading last year
Demand and sales for expanding lingerie brand continues in spite of tough retail climate
The John Lewis topped the Top Companies 2017 list for a second year running.
Consumers are increasingly shunning brands they think have the wrong values, a new study reveals.