Business is thriving for female-led start-ups

Augustine lingerie is stocked on notonthehighstreet.

Women in the UK are increasingly setting up their own businesses as a way of balancing work and family, new research reveals.

A study from Oxford Economics, commissioned by, reveals that one in 170 people in the UK now work for a small creative business, making and selling products or gifts.

In order to reconcile the demands of work and family, thousands of women are moving away from traditional nine-to-five jobs in favour of self employment as it provides greater flexibility and control.

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Since notonthehighstreet was founded 10 years ago, the online marketplace has seen a huge growth in partners using its services to sell products. The site is up from 287 partners in 2006, to more than 5,700 today.

Around 89% of partners are owned by women.

As technology drives new ways of working, many women are using platforms such as notonthehighstreet to sell lingerie goods – whether they are recent graduates looking for their first break, or mums wanting to earn a living whilst still being able to pick the children up from school and not spend lots of money on child care.

Lingerie brands stocked on notonthehighstreet include Iris London, Augustine London, Twisted Twee and Daisy Sheldon.



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