Gossard says a renaissance in women returning to buying more luxurious and glamorous underwear is to thank for a 65 percent rise in sales over the past year.
Tony Jarvis, Gossard managing director, has presided over a record 12 months in which interest in films like Burlesque, coupled with fashion trends such as underwear as outerwear, have driven demand for statement lingerie sky high.
“There is most definitely a rise of interest in old-school glamour in lingerie with a modern twist which is encapsulated in this revival. Suspenders have always sold well, but the recent demand from women of all ages has been phenomenal,” Jarvis told the Daily Mail.
Debenhams has reported sales of suspender belts have risen by 238 percent in the past six months – a trend that has been driven by raunchy on stage performances by the likes of Katy Perry, Christina Aguilera and Dita Von Teese.