Brix Smith-Start campaigns for no bikini age

Gok-Wan’s Fashion Fix star Brix Smith-Start was on Bournemouth beach today in support of a new body confidence campaign.

The event, carried out in conjunction with isme.com, saw a group of 50+ swimwear models pose for pictures on the sand in bright pink swimwear.

The campaign was launched after a poll of European summer style, commissioned by online retailer isme.com, revealed that 78 per cent of British women hate baring their bums and tums.

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View a video of the event below:

 

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