UK holidaymakers will spend £4.3bn on fashion this year to look stylish in the sun, new research has revealed.

A study commissioned by parcel service CollectPlus found that nearly three quarters (72%) of holidaymakers plan to buy new clothes for their summer holidays, with one in ten going so far as to buy a whole new wardrobe.

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The average person will spend £185 on their holiday wardrobe and, interestingly, men are likely to spend more (£205 versus £166 for women).

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Over half (58%) shop for their outfits online, with more than a third (35%) admitting that’s where they expect to get better deals and 22% saying they can easily get inspiration online for a whole outfit.

Catherine Woolfe, ‎marketing director at CollectPlus, commented: “With today’s busy lives it’s no wonder that so many people are shopping online for their perfect summer wardrobe. With more and more people struggling to find the time to get to the shops many online retailers are designing tools to help make holiday shopping easier; the Very Holiday Shop for example, allows shoppers to find all the items they need for their holiday wardrobe in one place.

“By offering CollectPlus as a delivery option, retailers are also allowing shoppers to collect purchases at a time and place that suits them – perfect for the 13% who said that picking up items from their local convenience store makes shopping for their summer holiday much easier.”

The most inspiring celebrity holiday wardrobes were also revealed in the CollectPlus study, with Michelle Keegan topping the list for women, beating her husband Mark Wright, who came in at number four for men, making them by far the most stylish couple in the list.

David Beckham, who once famously wore a sarong as non-beachwear, is the man most men want to emulate on the beach, followed by Daniel Craig and his infamous blue Speedos (pictured).