Britney Spears is preparing to launch her own line of intimate apparel.
The singer has designed a collection in collaboration with Danish company CHANGE Lingerie, which will launch the range on September 9 at an event in New York, and in London on September 23.
The Intimate Britney Spears collection includes vintage-inspired bustiers and kimonos, luxury lingerie sets ranging from an A to a J cup, and loungewear featuring jersey camisoles and shorts.
In the UK, the collection will initially be available exclusively on Asos for one month, before going on sale on IntimateBritneySpears.com.
“Every woman should feel confident and beautiful in everything she puts on. My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious, and comfortable at the same time. I am excited to introduce this collection because I feel that we accomplished exactly that,” said Spears.
Commenting on the new line, CHANGE CEO Claus Walther said: “We are thrilled to build a global intimate apparel brand with Britney that will offer affordable luxury for every woman. With our expertise in quality and sizing, and Britney’s vision for the collection, we are confident there is something for everyone to love.”
CHANGE has been manufacturing lingerie since 1995 and has 180 stores worldwide, with plans to open 40 more in 2015.