British lingerie brand sparks chemistry with Bobbi Brown

Luxury lingerie label Pure Chemistry has teamed up with Bobbi Brown for an exclusive Valentine’s event in its latest move to boost brand awareness.

Bobbi Brown will be hosting a champagne reception at its new Westgate store in Oxford on February 10 and Pure Chemistry will be there to offer attendees a 50% discount on its garments.

Guests will also be able to enter a competition to win a luxury lingerie set.

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Pure Chemistry is no stranger to collaborating with designer fashion brands. In November 2016, the independent label teamed up with Lucy Choi, a luxury shoe designer and niece of Jimmy Choo, to host a VIP pop-up event in London.

The invitation-only champagne reception took place at Choi’s boutique – a former Jimmy Choo store – on Connaught Street.

Last month, Pure Chemistry launched its first bridal collection, inspired by Indian culture.

Pure Rani, named after the brand’s CEO, Dimple Rani, celebrates her Indian heritage with colourful lingerie and saris.

 

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