British lingerie brand secures new stockists

British lingerie maker All Undone is upping its retail presence at home and abroad after signing sales agreements with two new stockists.

The company, which specialises in style-led lingerie for the smaller back size/larger cup size market, has tied up with independent retailer Petit Boudoir and online specialist Romp Boutique.

Frankfurt-based Petit Boudoir is All Undone’s first stockist in Germany, while luxury clothing site Romp Boutique fits perfectly with the vintage fabrics and contemporary design it is becoming known for.

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The partnership has already got off to a flying start, with All Done joining Romp at a series of pop-up boutiques starting this week, the first of which is at Claridges in London.

All Undone only launched its business two years ago, but is steadily building its retail presence and already has stockists in Australia and the USA, as well as the UK.

Company founder, Eva Philipps, considers its two newest stockists as major coups for the business.

“We have been fans of the boho-luxe aesthetic of Romp clothing for some time and we have received a lot of interest from Germany since our launch so are thrilled to be joining the fabulous team and other independent brands at Petit Boudoir,” she said.

“We offer something very different to the small back/larger cup market, and retailers have responded very well to our collections. We look forward to growing our wholesale partners both in the USA and Europe in the coming year.”

Romp boutique owner, Nina Morgan Jones, said that All Undone is the first lingerie line she has come across that caters for full busts with a small back measurement.

“After years of struggling with this, it’s fantastic to find a bra that finally fits. The pieces are incredibly chic, contemporary and ‘va va voom’ all at once. In keeping with our ROMP line, All Undone lingerie uses the finest silks, components and European manufacturing. Every piece is made in Wales and is utterly exquisite.”

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