Why do British consumers shop online?

A new study has uncovered the real reasons why British consumers shop on digital platforms.

New figures from the Office of National Statistics (ONS) as per the report, ‘Retail sales, Great Britain: January 2018’, depicts a constant rise for online weekly sales from January 2015 to January 2018.

Following on from this study, British online marketplace OnBuy.com sought to find out what online shopping habits are most prominent among UK consumers.

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The data was collected via a survey, in which 1,550 people were asked about their online shopping routines.

When asked ‘What is the reason behind your online purchase?’, for which respondents were able to select more than one answer, ‘I needed the items’ was the most prominant answer.

77% of participants made a purchase because they needed the item while 38% were cashing in on a sale, 15% were buying a gift, 5% were treating themselves after a break up and 6% felt depressed.

OnBuy also set out to discover how much time and money Brits spend shopping online.

When asked what the average length of time they spend online in one session, 22% of people said less than 15 minutes, while most people (47%) said they spend up to 30 minutes shopping online.

27% would spend between 30 minutes and 60 minutes shopping, and only 7% of the people questioned would spend more than 60 minutes shopping online.

When you consider how much is spent online in a week, the survey revealed some astonishing figures: 32% spend less than £20 per week; significantly lower than anticipated.

The majority (43%) of the respondents spend between £20 to £50, while 22% admitted to spending between £50-£100 on items in a single week.

5% of Brits who took the survey spend between £100 and £150 weekly, while 1% have admitted to spoiling themselves to the extent of spending more than £150 online.

The report also revealed that more than half (54%) of respondents shop online while watching TV, while 43% shop from their bed, 20% in work, 12% on the train or bus and 8% on the toilet.

Shockingly, the data shows shopping while driving is a habit for some Brits, with the North East displaying the highest percentage (10%) of drivers engaging in this habit.




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