Brighton lingerie boutique Ayten Gasson to mark first anniversary

Made-in-Britain lingerie brand Ayten Gasson will mark the first anniversary of its Brighton-based boutique this month, with a celebratory drinks reception in store.

The last 12 months have been a tour-de-force for the brand, which made the radical move of opening a physical storefront at a time when the rest of the industry moved online.

The rewards have included being named Lingerie Label of the Year by ethical luxury publication Eluxe at Green Fashion Week in California, as well as making the shortlist in the 2016 UK Lingerie Awards’ Independent Retailer of the Year category.

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To celebrate its success, and as a thank you to its customers, followers and friends, Ayten Gasson will host a drinks reception in store on May 24.

The store has been supporting other made-in-Britain brands over the year, to create a comprehensive gifting experience.

To mark this, Ayten Gasson will share the drinks reception with Brighton-based jewellery brand Toba, luxury stationery artisan Katie Housley, menswear label British Boxers, fellow independent lingerie brands Playful Promises and Kiss Me Deadly and hosiery label Hose Tights.

Ayten Gasson was founded by Ayten Roberts in 2005 to support the UK fashion industry.

It initially launched as a wholesale business before moving into retail and opening a boutique in Seven Dials, Brighton on May 24, 2016.

The store brings together slow fashion and ethical manufacturing, with designer and owner Ayten often seen sewing garments from traditional Nottingham lace and Liberty print silks.

Visitors can see each piece come to life while also requesting bespoke orders – allowing for an enhanced retail experience.

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