American author and self-titled ‘breast expert’ Elisabeth Dale has released a new self-help book on how to shop for the perfect bra.
The Breast Life Guide to the Bra Zone offers consumers of all ages practical advice on how to find their ideal size, style and support.
From bra myths to fit basics, hacks and fixes, sports bras to bralettes, The Bra Zone is filled with tips, photos, advice, and information that will help shoppers navigate today’s bra landscape.
Dale wrote the Bra Zone after she became frustrated that women are being fed a narrative that they don’t know their bodies well enough to know their correct size.
“There isn’t “one” size that fits the same as brands have different sizing standards and no two bras are alike, much like shoes,” she told Lingerie Insight.
“Consumers who are empowered with the information they need to make shopping decisions will be more loyal brand customers, and be liberated to step out of their comfort zones to try new intimate apparel styles. Many simply need to know that there are a plethora of options available to them, including international brands.”
The Bra Zone is Dale’s second book on breast health. Her previous book, bOObs: A Guide to Your Girls was praised by Libary Journal as being a breezy ‘mammoir’ covering breast lore, choosing a bra that actually fits, and breast health.