Bravissimo’s store in Leamington Spa is undergoing a major revamp this month.
Designed to put customers at the heart of the in-store experience, the new-look Regent Street shop will allow them to share their photos, stories and testimonials throughout the shopping space.
New changing rooms will feature inspirational customer quotes, poems and images, with each fitting room named after an individual customer.
The revamped store will follow the same design format as Bravissimo’s Birmingham flagship, which opened on Cannon Street in August.
Bravissimo founder and chief executive, Sarah Tremellen, said: “When I started the company 22 years ago, the aim was to provide an environment for D-L cup women to feel good about themselves. There’s a real sense of fun and community in our brand so we wanted to design our store to reflect this and to create an inclusive, confident-boosting and fun shopping experience.”
The Leamington Spa store will be closed until April 9 and will reopen as Bravissimo puts in place the finishing touches.