Bravissimo is relocating its Bold Street store in Liverpool to Liverpool One shopping complex, taking advantage of the area’s higher rate of footfall.
The lingerie and swimwear specialist will close its current branch and move to a 5,000ft2 split-level store on Peter’s Lane this autumn.
The new shop will complement existing retailers on Peter’s Lane, such as Ted Baker, Hugo Boss, Reiss and Michael Kors.
Commenting on the opening, Miles Dunnett, director of Portfolio Management at Grosvenor Fund Management, which manages Liverpool One, said: “Having achieved our strongest sales and footfall since opening, it is a great time to welcome Bravissimo to Liverpool ONE.
“Peter’s Lane is a great location for the brand and alongside designer fashion, the store will be a strong addition to the ever evolving retail offer.”
The news comes just days after the fuller-bust retailer announced plans to open its first shop in Birmingham this August.