Bravissimo to open flagship store in Cardiff this summer

Inside Bravissimo's Birmingham flagship.Inside Bravissimo's Birmingham flagship.

Fuller bust lingerie retailer Bravissimo will open a new store in Cardiff this summer.

The 3,978ft2 store, set to open at St David’s shopping centre this May, will replace Bravissimo’s smaller branch at Queens Arcade shopping centre.

Set across two floors on the upper level of the Grand Arcade, the store will stock Bravissimo’s full collection, including own-brand lingerie, swimwear and clothing, alongside a range of lingerie and swimwear from brands such as Curvy Kate, Fantasie, Lepel and Panache.

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Commenting on the opening, Bravissimo founder and chief executive Sarah Tremellen said: “We’re really excited to be relocating our existing Cardiff shop and opening a flagship store in St David’s. We opened our first shop in Queens Arcade 10 years ago so we have lots of loyal customers in the city and beyond.

“Designing the new store has given us a great opportunity to reflect the sense of community and fun within our brand. We aim to provide a really welcoming space for our customers to come and feel uplifted and good about themselves, and we can’t wait to welcome them to our new shop in one of the UK’s leading retail hubs.”

The opening will mark the second time Bravissimo has expanded its retail space in a major city.

In October 2016, Bravissimo relocated its Bold Street store in Liverpool to Liverpool One shopping complex, taking advantage of the area’s higher rate of footfall.

Speaking on behalf of the St David’s Partnership, a joint venture between Land Securities and intu, Colin Flinn, regional director at intu, said: “The addition of the Bravissimo flagship to St David’s portfolio will further strengthen the centre’s regional draw, and alongside our high profile fashion brands the new larger store will appeal to the existing loyal customers in Wales.”

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