Bravissimo will host its first-ever transgender bra fitting event in London this month.
The free event allows transgender and non binary people – who do not exclusively identify as male or female – to get a bra fitting in a private environment.
A Bravissimo spokesperson said: “We’re a fully inclusive brand at Bravissimo and want to give all our customers the confidence to say I’m ‘being the me I want to be’.”
The event will take place at Bravissimo’s Oxford Circus store on Margaret Street.
The spokesperson added: “Our wonderful team at our flagship store in Oxford Circus have a loyal customer base and when we realised the demand to hold a more private and intimate fitting evening for our transgender and non-binary customers we were thrilled to be able to host such an event.
“Lingerie shopping can be a very personal experience but we are passionate about all of our customers and ensuring they feel comfortable and leave having had an amazing experience. That’s why it was such a natural step to hold this event."
After launching the event information, Bravissimo have already received requests to host the event in other branches and hope this will happen in the future.
The fitting event will take place on Monday, June 15 between 7.30 and 8.30pm.