Bravissimo is ramping up its retail expansion plans with a new store set to open in Bath this Friday.
The fuller-bust retailer will open the shop on Milsom Street in the town centre following demand from more than 10,000 customers who live in the area.
Bravissimo founder and chief executive Sarah Tremellen said: “Our customers in Bath and the South West have been asking us to open a shop in the city centre for a while and we’re thrilled to be able to finally grant their wishes.
“We’re looking forward to welcoming every one of them in to see us in our new home, it’s a great location and we can’t wait to see all our customers – both old and new.”
The news follows a wave of new store openings for Bravissimo, and the roll out of a new in-store design concept.