Bravissimo launch world’s first boob school

Bravissimo has launched the Boob School in a bid to help women find the perfect size bra.

The lingerie and swimwear retailer conducted a study of more than 1,000 women and found that there are seven common faux pas that British women are making when it comes to ill-fitting bra’s.

The seven bra faux pas and the percentage of UK women who admit to them have been categorised as followed:

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The Side Boob (wires in the cup sitting on your boob rather than your ribcage) 41%, The High Rider (the back of the bra riding up) 39%, The Quadraboob (bust spilling over the top of the cup, giving the impression of four boobs) 36%, The Big Stand Off (the front of the bra doesn’t sit flat on the sternum) 28%,The Super Drooper (not enough support, saggy boobs) 26%, Saggy Cups (too much fabric creating wrinkly cups) 24% and The Ledge (over uplift, transforming your boobs into something that resembles a ledge) 12%.

The research revealed that four in every five UK women admit to regularly experiencing at least one of the seven bra faux pas, all of which are a result of wearing badly fitting lingerie.

The study also showed that 24% of UK women admitted to having never had a bra fitting and 21% haven’t been for a fitting for at least four years.

The Bravissimo Boob School will educate women about their boobs and give advice on what they should be looking for in a perfectly fitting bra by following their simple lessons online, via the Facebook app, or in store.

Jo Lee, Buying and Marketing Director at Bravissimo said: “We’d noticed for some time that there were a number of booby traps women were falling into, normally because they’ve never experienced a proper fitting and they simply don’t know how to spot the signs that their bra is no longer giving them the support they need.

“By identifying the seven classic bra faux pas and launching Boob School, we’re hoping that women everywhere can become more knowledgeable about what makes a really good fitting bra, so they feel more confident about their bra size now and into the future and our brilliant British boobs can finally get the treatment they deserve!”

Women of the UK wanting to enroll in Boob School should visit www.facebook.com/Bravissimo or www.bravissimo.com/boob-school or one of their 21 stores in the UK.

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