Bravissimo eyes US store debut after ecommerce launch

Bravissimo’s new store at St David’s Shopping Centre in Cardiff. Image credit: John Huw.

Fuller bust lingerie retailer Bravissimo has announced its intentions to open a bricks and mortar store in the United States.

The brand launched its first ecommerce site in the US last week, with the aim of filling a gap in the market for a wide range of bras in bigger cup sizes.

And now Bravissimo is eyeing locations for its first physical store in the country.

Story continues below

Founder Sarah Tremellen said: “We know that the choice of bras available in bigger cup sizes is limited in the US, and that there are many, many women in the US who are D cup or above, so we are very excited to be bringing Bravissimo to the big boobed women of the USA.

“Our US website is only the beginning – we can’t wait to get to know our American customers better and we plan to open our first store in the USA as soon as we can.”

Bravissimo was started by Tremellen and her friend following their own frustrating experiences not being able to find a good choice of pretty bras to fit them. Adamant that big boobed women deserved better, they started Bravissimo as a mail order company from Tremellen’s living room, providing a range of lingerie, swimwear and clothing for women who are D cup and above.

Today the company has over a million customers (including several thousand in the USA), 28 shops across the UK, a thriving mail order and ecommerce operation and a turnover in excess of $60 million (£46.4 million).



  1. SL said:

    Where is the store to be? I’m guessing deep south, as that is where people are the heaviest (in mass population groups). Highest weight is also highest sizing fluctuations- need for multiple size ranges in same wardrobe.

    • Sarah ClarkeSarah Clarke said:

      I don’t think they have determined that yet, but we will keep you in the loop as soon as we hear! Many thanks, Lingerie Insight.


Related posts