Olympic champion Rebecca Adlington has named the Bliss Bra from Bravado as one of her top seven pregnancy buys.
The garment is proving to be a hit with the swimmer who, at seven months pregnant, shared her beauty and fashion advice on the Made for Mums website.
Adlington said: “My boobs getting sore were one of the first pregnancy symptoms that I noticed. I needed something comfortable that wasn’t underwired."
Bravado marketing manager Tanya Bulloch commented: “Being chosen by such a loved Olympian is an honour. We know how important it is for underwear to make women feel not only comfortable but great about themselves, so it’s fantastic for Bravado to have a lovely celebrity further express this importance to mums everywhere.”