Bravado launches wirefree nursing bra

Nursing lingerie specialist Bravado Designs has launched a new wirefree bra for pregnant and breastfeeding mums.

The ‘Bravado Essential Embrace’ nursing bra features Bravado Dynatex, a new single-layer fabric that is supple, lightweight and robust, according to the brand.

The material has a four-way stretch, which allows the nursing bra to mould itself around a woman’s changing shape.

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Brovado Designs director of European Operations Penny Clayton said: ‘I am so excited about Essential Embrace; we have been working tirelessly to achieve perfection and the final product is fantastic.”

“We hear so many women saying they can’t imagine not wearing an underwired bra; we wanted to change people’s perceptions and create a bra that offered just as much support. Thanks to our trademarked Bravado Dynatex fabric this has been made possible,” added Clayton.

Cut low so it can be worn under any top, the bra features back panels designed to smooth bulges and prevent bra straps from digging in.




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