House of Fraser is looking to support new retail brands by offering them the chance to feature in its Oxford Street store.
The department store has teamed up with not-for-profit foundation, The Great Retail Revival, to offer ten promising retail brands the opportunity to trade within the flagship store in a pop up market entitled ‘POP at HOF’ to be held in May this year.
Brands will be chosen through a two-stage competition with the short-listed businesses competing in front of an expert judging panel.
The judges include House of Fraser’s COO Nigel Oddy, Dress2Kill Founder James Hibbert, Liz Houghton, founder of Mint Velvet, Anna Murphy, editor of Stella (The Sunday Telegraph) and Katy Young, beauty editor at The Daily Telegraph.
John King, House of Fraser CEO said: “We are delighted to be partnering with this exciting project and feel proud to be in a position to give smaller retail brands the opportunity to break into an industry which we are proud to be a part of.
"This is the beginning of what we hope will be an exciting partnership with Great Retail Revival Foundation that will see POP at HOF touring to other parts of the country and helping even more small brands throughout the year and into the future," King added.
Pop at HoF is the first project to come from The Great Retail Revival and is focused providing new retailers with a platform to access mainstream consumers.
The competition is open to any small retail brands that have been trading for a minimum of two years. To apply log onto www.thegreatretailrevival.org.