The brand responsible for inventing the bikini is relaunching

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When Louis Réard presented a new form of swimwear that he called the “bikini” in Paris in July 1946, he probably had no idea of the seismic shockwave that his invention would evoke.

The launch came as a culture shock and the scandalous two-piece was forbidden on certain European beaches, but by the late 1950s, fashion icons including Brigitte Bardot began to wear the bikini, and it soon became synonymous with seduction and sex appeal.

Micheline Bernardini wears Louis Réard's invention at the Fête de l’Eau beauty pageant in Paris in 1946. Photo credit: STAFF/AFP/Getty Images.

Micheline Bernardini wears Louis Réard’s invention at the Fête de l’Eau beauty pageant in Paris in 1946. Photo credit: STAFF/AFP/Getty Images.

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Now, more than 70 years later, Réard Paris is being relaunched under the direction of former Chloé designer Celine Adler and CEO Grégory Dalizon.

The brand’s new premium collection is made up of Réard’s iconic bikinis, swimsuits and beachwear in a colour palette of black, white, ocean blue, bronze and coral.

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The design team has adopted the best-selling ‘Explosive’ interlock mesh from Italian fabric manufacturer Brugnoli. This is a 38% Lycra Xtra Life mesh that is crafted for performance, lightness and coverage.

“Choosing the main material was a very important step for the development team and the style department. We wanted it to have the very special quality of being functional yet comfortable and compact. We wanted to be able to work this material in clean-cut in order to obtain perfect finishes,” said Dalizon.

To find out more about the history of the bikini, CLICK HERE.

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