Lingerie solutions business Perfection Beauty Brands has secured a major new contract, which will support the growth of its own-brand distribution.
The UK-based manufacturer will supply John Lewis with 12 own-label bra accessory products.
This new partnership will add to the brand’s strong list of reputable retailers such as Next, Debenhams, M&S, Dorothy Perkins, Topshop, River Island, Evans and New Look.
Keith Mucklow, co-director at Perfection said: “We have already had an exciting year expanding our own label production and to add such a highly reputable retailer such as John Lewis to the equation is a great achievement.
“The bra accessory product range forms a new direction for John Lewis and this is an exciting time for us as we continue to grow.”
Perfection has recently invested heavily in launching new packaging, a comprehensive web platform and an engagement campaign incorporating PR and social media.
Its products include bra extenders, bra straps, push-up pads, T-back converters and nipple covers.