Bra accessories brand enters John Lewis

Lingerie solutions business Perfection Beauty Brands has secured a major new contract, which will support the growth of its own-brand distribution.

The UK-based manufacturer will supply John Lewis with 12 own-label bra accessory products.

This new partnership will add to the brand’s strong list of reputable retailers such as Next, Debenhams, M&S, Dorothy Perkins, Topshop, River Island, Evans and New Look.

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Keith Mucklow, co-director at Perfection said: “We have already had an exciting year expanding our own label production and to add such a highly reputable retailer such as John Lewis to the equation is a great achievement.

“The bra accessory product range forms a new direction for John Lewis and this is an exciting time for us as we continue to grow.”

Perfection has recently invested heavily in launching new packaging, a comprehensive web platform and an engagement campaign incorporating PR and social media.

Its products include bra extenders, bra straps, push-up pads, T-back converters and nipple covers.

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