B&R lingerie turns sports bras into nursing bras

New moms on the move will get some support from B&R Lingerie, which is converting sports bras into nursing bras for an additional £9.99 fee on top of the standard retail price.

Sports bras given the alteration feature a special clasp-strap, allowing the cup of the bra to be quickly opened, making the breast accessible to a hungry baby. When the cup is put back in place though, the bra offers the support and strength of a regular sports bra, minimising bounce and movement during physical activity.

The company has also released a promotional video featuring a converted bra and offers the adjustment on other models as well, making it easy for any bra to be made breastfeeding-friendly.   

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