Boux Avenue unveils spring campaign

Boux Avenue has launched a new spring campaign entitled Petal Power.

The brand’s latest photoshoot emulates a romantic fairy-tale like innocence with a fun and playful twist, reflecting key lingerie styles it has designed for the new season.

The range features a juxtaposition of feminine garments with soft hues and textures, and vibrant neon sets.

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To celebrate Valentine’s Day, the brand has also launched a seductive range of lingerie featuring sultry cut out detailing, harness straps and sheer mesh panelling.

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