Boux Avenue has released the images of its new SS12 campaign star, Strictly Come Dancing’s Ola Jordan.
Multi-channel lingerie retailer Boux Avenue chose the professional dancer and TV beauty Ola JOrdan to front its Summer 2012 collection campaign.
On her debut venture in to lingerie modelling, Jordan said: “I have never done anything like this before so am really excited to have such an amazing opportunity to work with a company like Boux Avenue.
“My costumes on Strictly can be revealing, but lingerie is a whole new avenue for me to explore. It’s really important to have a bra that provides the utmost support during training, and Boux Avenue bras fit so well that they feel like a second skin. I am absolutely thrilled to have been asked to get involved and can’t wait to be the new face of Boux Avenue!”
Boux Avenue owner Theo Paphitis added: “Ola ticks all the boxes as a Boux Avenue girl – she looks great, she is gorgeous and curvaceous and ultimately knows how to make the most of her body. Her attitude and energy have made her very popular with the public, and it’s this natural confidence and likeability that I see as a perfect match for Boux Avenue”.
Jordan is the latest celebrity fan of the lingerie retailer, joining other former faces of the brand including Jacqui Ainsley and Stacey Solomon, and high profile followers such as Holly Willoughby and Lauren Goodger.