Boux Avenue has announced the launch of its Christmas TV advert, which will air tonight.
The advert has been designed to raise awareness for the brand and its range of lingerie, nightwear and gifts in the run up to the festive trading period.
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Boux Avenue marketing and ecommerce director Sue Dover comments: “The ad is aimed at women of all ages, with sexy lingerie sets and chemises right through to novelty nightwear.
"It encapsulates the luxury, glamour and fun of Boux Avenue with a touch of flirty humour, brought to life by star of the show ‘Rudy’ the reindeer.”
The multiple lingerie retailer will showcase two variations of the advert on primetime TV, with the first targeting women in a fun and playful style. The second is a more humorous version that has been designed to appeal to the male viewer .
The brand, headed up by Theo Paphitis, said it has heavily invested in the campaign, which will also be rolled out through stores.
This will be the fourth television campaign that the brand has launched in the three years that it has been trading.