Boux Avenue to raise money for Breast Cancer Care

Boux Avenue will support Breast Cancer Awareness Month in October by donating a portion of the proceeds from the sale of lingerie from its AW13 line.

The lingerie label will donate ₤1 for each piece of select pink lingerie, nightwear and socks sold. All money will be donated to Breast Cancer Care, helping the charity provide face-to-face support, operate a free helpline and run online discussion forums.

All styles included the promotion will be available in Boux Avenue stores and on the label’s website.

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