Boux Avenue to open 3 new stores before Xmas

Lingerie chain Boux Avenue, owned by Dragon’s Den panellist Theo Paphitis, is set to open three new stores in the lead up to Christmas.

The new locations will bring the retailer up to a total of twenty stores opened in the twenty months since it started trading.

Paphitis said: “The key to the success of Boux Avenue has been listening to our customers and finding desirable store locations to satisfy the strong demand. The brand has already been extremely well received in fourteen UK and three international locations, so we felt the time was right to open another three in time for Christmas trading.

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“By the end of November we’ll have twenty stores – one for each of the twenty months since we launched last year! We’re excited to open our second store in Scotland at the Silverburn shopping centre and in the West Midlands at Merry Hill, while we’ll be bringing the Boux Avenue experience to the shoppers of Hull for the very first time.”

Store openings:

Merry Hill, Dudley – Thursday 15th November
St Stephen’s Centre, Hull – Tuesday 27th November
Silverburn, Glasgow – Thursday 29th November



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