Boux Avenue will open its 20th store tomorrow in line with Vogue’s Fashion’s Night Out, lingerie tycoon Theo Paphitis has announced.
The latest edition to the expanding brand is located in the Arndale Centre and its launch follows the opening of the Watford store at the Intu Centre last week.
Theo Paphitis, owner of Boux Avenue commented: “The Manchester Arndale shopping centre is not just a key shopping destination for the local area, but as one of the biggest and busiest shopping centres in the UK it is a strategically important retail location for Boux Avenue and our second store in the fashion conscious city.”
“Meanwhile as the largest shopping centre in Hertfordshire the Intu Watford shopping centre is another site in keeping with our tactical approach for Boux Avenue of creating a national footprint in high footfall and prime location areas,” added Paphitis.
Boux Avenue focuses on sizing options that range from 30A to 40H, and from 6 to 20. Its collections feature flirty fabrics, pretty prints and seasonal hues as well as every day bra solutions.
The new store opening coincides with Vogue’s Fashion’s Night Out to take place on Thursday, when editors will be on hand to offer style advice in Selfridges, Topshop, H&M and Emporio Armani.